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PRIVACY POLICY HB PROJECT LLC (operating the Puffy Hug brand puffy hug.com.tr) Effective date: 24 November, 2024 | Last updated: June 6, 2026

This Privacy Policy describes how HB PROJECT LLC, a Wyoming limited liability company operating the Puffy Hug brand ("we," "us," or "our"), collects, uses, and shares information when you visit or make a purchase from puffyhug.com.tr By using our site, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

When you visit the site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the individual pages or products you view, what websites or search terms referred you, and information about how you interact with the site.

When you make or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (processed securely through Shopify Payments — we do not store your card data), email address, and phone number.

We refer to this automatically-collected information as "Device Information" and to the purchase-related information as "Order Information." Together, these constitute "Personal Information."

2. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. We use the following third-party tracking tools:

  • Meta Pixel: tracks page views, add-to-cart events, and purchases to optimize our Facebook and Instagram advertising campaigns.
  • TikTok Pixel: tracks similar conversion events for our TikTok advertising campaigns.
  • Google Analytics: collects aggregated data about site traffic, user behavior, and traffic sources to help us understand and improve the site experience.
  • Shopify: our e-commerce platform uses cookies for cart persistence, fraud prevention, and analytics.

You can opt out of targeted advertising by visiting the respective platform ad settings (Facebook Ad Settings, TikTok Ad Settings, and Google Analytics Opt-out).

3. HOW WE USE YOUR INFORMATION

We use the Order Information we collect generally to fulfill any orders placed through the site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:

  • Communicate with you about your order
  • Screen orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us
  • Improve and optimize our site

We use the Device Information to help us screen for potential risk and fraud, and more generally to improve and optimize our site.

4. EMAIL MARKETING (KLAVIYO)

If you opt in to receive marketing communications, your email address and certain browsing/purchase data may be shared with Klaviyo, our email marketing platform. Klaviyo uses this information to send you promotional emails and personalized product recommendations on our behalf. You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link included in every email, or by contacting us at the address below. Opting out of marketing emails will not affect transactional communications related to your orders.

5. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your information as described above (Shopify, Meta, TikTok, Google, Klaviyo). We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights. We do not sell your Personal Information to third parties.

6. DATA RETENTION

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. YOUR RIGHTS

If you are a resident of California, you have the right to access the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a California resident, we note that we do not sell Personal Information as defined by the California Consumer Privacy Act (CCPA). Regardless of your location, you may request access to, correction of, or deletion of your personal data by contacting us directly.

8. MINORS

The site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete such information.

9. INTERNATIONAL TRANSFERS

Our company is organized under the laws of the State of Wyoming, United States, and operated from the United States. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there. By submitting your personal information, you agree to this transfer. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last updated" date at the top of this page.

11. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@puffyhug.com.tr or destek@puffyhug.com.tr, or by mail at:

HB PROJECT LLC 169 Madison Ave STE 11534, Unit 229 New York, NY 10016 United States